College Magazine Questionaire

College Magazine Questionnaire: Analysis and Conclusions

According to the questionnaire, 80% of the people asked said they wanted a college magazine. This shows that there is a market for the product. However, 45% of these people said they were not willing to buy it, and another 45% said they were unsure if they would buy it. Although 60% said they would pay something for this magazine, the amount of money they were willing to pay was not much. This leads me to conclude that the consumers alone will not be enough to pay for the costs of making the magazine, so advertising may be needed to receive income. However, if the first issue of the magazine makes a good impression, the 45% of people who were indecisive may decide they will buy the magazine after all. The questionnaire also said that the magazine should be fortnightly or monthly, which may also have an impact on the costs and profits of the magazine.
For the magazine contents, the top five highest scoring ideas were: a gossip page, a college info page, a course info page, an events guide, and a jobs section. These results suggest that people wanted a practical magazine that they could use as reference material. This would have an impact on the overall design of the magazine, as it will need to be easily readable.
When asked what would encourage them to buy a college magazine, several ideas were mentioned. The magazine should have bright, primary colours to make it eye-catching. The magazine should have photography in it somewhere, preferably of students. And the magazine should contain important news about the local area, reinforcing the ideas that it should be a reference-orientated magazine.