College Magazine Analysis

Graphical Analysis

• Logo of the college is present and easily viewable, so as to tempt students of the college into picking it up.
• Colour scheme uses two main colours: green and white/grey. It blends nicely with the grey background.
• The pole in the foreground contrasts nicely with white text. It also serves as a place to put the logos without them being rendered hard to see by the white sky.

Textual Analysis

• Texts describing what features are in the magazine are at the top, so anyone can see at a glance what’s inside. Alternating the colours makes the list easier to read. The text itself is simple and easy to understand at a glance.
• Title is in the middle of the cover in bolded font, so as to be more noticeable.
• Magazine’s main feature is right below the title, in bolded font and dark green lettering.

Other Analysis

• Having a free copy will hopefully entice students into buying the magazine later on. This is an important marketing technique, so the text appears alone in the corner, surrounded by a red bubble, a colour that appears nowhere else on the cover.
• Background is a row of suburban houses, a cloudy sky and some tree branches. They give the magazine a sense of being in touch with reality. From a design point of view, they give the background an interesting appearance without appearing too loud and looking tacky.
• Graffiti appeals to “urban” culture. The message is positive and inoffensive, which allows the magazine to appeal to Londoners without making them out to be violent yobs.