Analysis of Target Audience

For my magazine, I intend to aim for a relatively mass-market, non niche audience. Because the genre my magazine focuses on is dance/rave style music normally played at parties, my audience will be mostly outgoing, sociable people. They should range from students up to middle age, but will mostly be male. They will likely have a relatively unsophisticated diet, and are not above eating fast food. They do like their alcohol though, beers and lagers particularly. In terms of media consumption their tastes are equally lowbrow, preferring mindless action and disaster movies. They watch lots of TV, generally avoiding documentaries in favour of reality TV shows. In general, my audience is often bored by intellectual media, and so the mindless beats of dance/rave is a good choice for a magazine for them.